There is a growing trend in the universities of Northern America that we should be weary of in Europe. North American, especially American, trends seem to wash to our shores with some delay and sometimes it seems there is little to do against the mcdonaldization of the world. Most of the trends we embrace, who…
Author: Cers Blogs
It’s not the prize but the thrill, honey! Thoughts on organizing customer competitions on social media
Have you ever dreamt of winning these Finnair intercontinental flight tickets and eagerly filled in your e-mail address to participate in the draw? Maybe you even spent some minutes browsing their website to find out whether you would pick Osaka or Singapore for your imaginary prize trip. Or maybe a chance to get a branded…
Reaching out to the real world
I sometimes think about the role of marketing and service research in the larger academic context. What’s our purpose, and how should we orient ourselves towards ”the real world”? Recently I got a chance to reflect on this issue together with around 40 other young scholars from around the world, in the Let’s Talk About…
#Hanken brister?
Jag har avlagt ett nyårslöfte, jag med (#metoo). En del kanske frågar sig, varför det. På Hanken är ju allt så bra. Tyvärr är #DammenBrister (den Finlandssvenska listan på #metoo-incidenter) upprörande läsning för oss som jobbar med ungdomar. Det kan hända att Hanken finns med på den listan. Ifall man generaliserar förekommande det två grupper bland…
Let’s find out what the customer wants – and then forget about it!
The customer is always right! This golden gospel is very dear to marketers and is often quoted, used and even abused. The natural corollary to this statement is – if the customer is always right – then – we should listen to the customer and give her what she wants (as she is right and…
Oh I love the Nordic countries
My fascination for the Nordic countries comes from long ago, when I was a child and read some books where the main character lived in one Nordic country. Therefore, coming from Porto University to lecture at Hanken for a week as a Visiting Professor seemed like a wonderful program, despite it implying going from 23…
Microgrids, Blockchain, and my rooftop
Suddenly my rooftop on my house in Sundom/Vaasa where I live can reduce my living costs, and even be a source of income. There is much happening right now, within the energy sector. The traditional one-way electricity flow from Utilities (power plants) via transmission and distribution companies to end users is in transition due to…
No man is an island
When you come from abroad, it takes some time to find where you belong. For me abroad meant coming from a different country and from a corporate world to join academia in Helsinki. In January 2016, I left my position as a Sales Manager in St. Petersburg and headed to Helsinki to join a research…
Plan ahead – but not too much
A couple of months ago I attended a doctoral defence here at NHH, by Hallgeir Sjåstad, a researcher with a background in psychology. In his thesis he studied pragmatic prospection, which basically refers to how we try to produce the most positive outcomes for ourselves in our future lives. These outcomes might be in the…
Jokaisella työntekijällä on oma tarinansa
Markkinoinnin tutkijana saa erityisen mahdollisuuden tutustua yrityksiin. Jokainen yritys on kulttuuriltaan erilainen, minkä voi varmasti jokainen työpaikkaa vaihtanut allekirjoittaa. Ulkopuolisena näkee kuitenkin yrityksen eri valossa kuin työntekijänä. Työntekijän vaikutelma yrityksestä muuttuu ajan saatossa, kun taas haastattelijana toimiva tutkija saa käsityksen yrityksen identiteetistä vain tietyssä hetkessä. Haastattelija ei voi täysin ymmärtää työntekijöiden kokemia ylä- ja alamäkiä,…