Imagine that you, as a destination marketing manager, have a crystal ball where you can see where the visitors have been, where they are at the moment and where they [...]

Boards of Directors at large companies ponder more and more often, whether to hire a CEO with marketing background. Companies’ owners and Nomination Committees, in turn, are considering whether to [...]

In the end of my second year of doctoral studies, I was accepted to present my working paper in an academic conference, for the first time. The conference to which [...]

In our everyday lives we all have activities that we love or hate to do: Cleaning our homes, playing tennis or commuting to work. Thus, we might say that we [...]