On conceptualizing ‘alignment with customers’
I share with you, the reader, a part of my journey as I am working on one conceptual paper for my PhD related to customers and ecosystems. This article is [...]
The many faces of customer orientation
The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside [...]
My Friday Bun Experience
It is a rainy Friday morning in January, with heavy grey skies. The wind rips my clothes and the rain feels like needles against my face. It is one of [...]
The product always obscures the customer
Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, [...]