The product always obscures the customer
Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, [...]
Why should I give up flying for the environment if almost three billion people in India and China don’t give a damn?
We’ve all heard this line of argumentation. Heck, most of us have gone down that rabbit hole of thought ourselves from time to time. There are many versions of the [...]
When start-ups dance with elephants
There are many stories about start-ups. Sometimes they end happily – sometimes not. Obviously, the road to success is all but preset and easily navigated. Rather it takes a great [...]
My invasion to Slush 2019
Dear readers, in my previous blog post, I discussed my story with service design and design thinking and how I conducted a part of my MSc. study on the understanding [...]