CERS’s Announces New Board Members
We are excited on behalf of CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics to welcome three new board members; Carlos Diaz Ruiz, [...]
The product always obscures the customer
Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, [...]
When start-ups dance with elephants
There are many stories about start-ups. Sometimes they end happily – sometimes not. Obviously, the road to success is all but preset and easily navigated. Rather it takes a great [...]