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CERS’s Announces New Board Members

We are excited on behalf of CERS, the Centre for Relationship Marketing and Service Management at Hanken School of Economics to welcome three new board members; Carlos Diaz Ruiz, [...]

By Cers Blogs|2023-11-28T13:16:37+02:00November 27th, 2023|Tags: board, CERS, CERS board|
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The product always obscures the customer

Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, [...]

By Cers Blogs|2019-11-26T13:48:58+02:00November 26th, 2019|Tags: CERS, customer, management, marketing, product|
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When start-ups dance with elephants

There are many stories about start-ups. Sometimes they end happily – sometimes not. Obviously, the road to success is all but preset and easily navigated. Rather it takes a great [...]

By Cers Blogs|2019-11-13T09:20:31+02:00November 12th, 2019|Tags: CERS, SLUSH, start-up|
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Recent Posts

  • CERS’s Announces New Board Members
  • A New Strategic Risk Management Template Inspired by Nokia, The Covid-19 Pandemic, and The War in Ukraine
  • From Romans to Robots – Reflections from the Frontiers in Service Conference
  • Unconventional luxury brand collaborations are everywhere. What is the appeal?
  • Customer Success Management

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