What do you mean, “consume less”?

Our high levels of consumption in Western, affluent countries is contributing to environmental problems, such as climate change and biodiversity loss. Efforts to make consumption “greener” have so far been unable to halt environmental degradation, spurring a growing number of researchers to argue for a need for substantial change in consumption patterns for high-consuming classes, […]

Pandemics, environmental crises and consumption: Lessons to learn

In Finland, we consume on average almost four times the amount that is environmentally sustainable. Calls for changing our consumption patterns in response to the climate crisis, biodiversity loss, and other environmental problems have for years resulted in only little change. The current global pandemic appears to have succeeded where threats of environmental crises have […]

How will the COVID-19 impact consumer behavior in the long term?

Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: stocking up on products they wouldn’t otherwise stock up on, purchasing products they wouldn’t otherwise have purchased, shopping online when they would usually shop in […]