What is Grounded Theory?

Have you ever wondered what Grounded Theory (GT) is all about? If so, here is a short overview of this qualitative research method. In a nutshell, GT is a framework for analysing qualitative data. The method offers a set of flexible guidelines that help researchers to focus their data collection and analysis with the aim […]

I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation

Darryl Fonseka / Shutterstock Carlos Diaz Ruiz, Hanken School of Economics Around the world, and against all scientific evidence, a segment of the population believes that Earth’s round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found that as many as 11% of […]

Students as customers – what would service researchers say?

A marketing logic is becoming more common in universities, as higher education is becoming increasingly competitive and marketized. Universities develop strategies for differentiation, compete in rankings, and seek to attract the best and brightest students. As a result, concepts that are familiar to us service researchers, such as value, experience, and customer orientation, have become […]

The survival guide to the conference journey

From Hanken to the QUIS17 symposium (and back) Before getting further, I wish to share some tips for reading this blog text. The following provides key learnings from my first academic conference presentation at the 17th International research symposium on service excellence in management (QUIS17) in Valencia. Take this as a subjective journey and self-reflection […]

Impressions from the QUIS symposium on Service Excellence in Management

The 17th International research symposium on service excellence in management (QUIS17) was arranged on 12-15 January in Valencia, Spain. In 1988 a small group of researchers from Sweden and US decided that they would meet and talk about their challenges in terms of research on service organizations. Service was, back then, a niche topic with […]

The Marketing Archipelago – a reflection on how we understand the concept of marketing

If somebody would ask you to explain marketing what would you say? Those of you who are marketing students, scholars, or professionals probably have an understanding of what marketing is, grounded in your own experiences and use of marketing. But marketing has some meaning for many others too, including consumers. Here is the problem: marketing […]

The service robot may watch you when you do bad things

More robots are expected in the not too distant future and this includes service robots sharing the same environment with humans. My personal prediction is that they are more likely to appear in workplace environments, such as offices, before they enter our homes; the coming generations of such robots will be expensive and, unfortunately, unable […]

Why do people not get along with technology? – an unpopular opinion

A while ago, one of my colleagues asked me if I could give her some references about the “threats” of artificial intelligence (AI). It was a pleasure to share thoughts and materials about the so-called dark side of this unprecedented phenomenon. However, as someone who is into AI and smart technologies and usually thinks about […]

What do you mean, “consume less”?

Our high levels of consumption in Western, affluent countries is contributing to environmental problems, such as climate change and biodiversity loss. Efforts to make consumption “greener” have so far been unable to halt environmental degradation, spurring a growing number of researchers to argue for a need for substantial change in consumption patterns for high-consuming classes, […]