Sustainability communication is at a turning point. From 27 of September onwards generic sustainability claims without proof are prohibited at EU level under the Empowering Consumers for the Green Transition [...]
I write this blog with a bit of feigned optimism, knowing how precarious the recent acceleration in AI and energy demand can be. The rapid expansion of data centres is [...]
How Digital Advertising Fuels Fake News—and Why Digital Marketing Professionals Seem Not to Notice For almost a decade, major newspapers like The New York Times and The Wall Street Journal have documented how advertising [...]
During the month I spent at the CERS research center of Hanken School of Economics in Helsinki, I had the opportunity to enrich both my academic and personal experience. From the moment I arrived at Hanken, I was warmly welcomed by the whole team. This hospitality made my integration seamless and allowed me to immerse myself quickly into this new working environment.
How can brands increasingly meet the high standards and expectations of environmentally and socially conscious consumers and customers? How can companies be more responsible and develop moral frameworks to guide their operations?
Photo by Jeremy Bishop on Unsplash Promises, in this context, are commitments that capture a company's essential offerings and suggest the impact customers can expect on their practices. Within organizations, promises [...]
fizkes/Shutterstock Carlos Diaz Ruiz, Hanken School of Economics Deceptive online content is big business. The digital advertising market is now worth €625 billion, and their business model is simple: more [...]
Peter Björk, Prefect Johanna Gummerus, Director Kristina Heinonen, Previous director [...]
Photo by Pawel Czerwinski on Unsplash Approximately 15 years ago, professor Juha-Antti Lamberg (Jyväskylä University), Henrikki Tikkanen (Aalto University), and I started a research project on the historical evolution of [...]
Apart from the usual networking, learning, and presenting, attending the 2023 edition of Frontiers in Service conference provided an opportunity to gaze into the future-telling crystal ball of service research.