2020 was the year when everything went online, including academic workshops, colloquiums, and conferences. And opinions about such online events differ. I have heard about academics’ varying experiences of virtual [...]
I share with you, the reader, a part of my journey as I am working on one conceptual paper for my PhD related to customers and ecosystems. This article is [...]
You often hear people criticize scientific articles saying that they rarely address genuinely managerially relevant and topical issues let alone offer recommendations for how to deal with these. While offering [...]
The world has in many ways been turned on its head. Rather than borderless mobility, abundance of alternatives, and extensive cultural sharing that we are accustomed to in the 21st [...]
During Covid-19, discussions are slipping towards confrontation – who is to blame for doing or for not doing something, what is right and what is wrong, what is true and [...]
The Finnish marketing research has evolved from serving the general goal of informing international audiences about the development of Finland, its economy, consumers, and companies; to studying the applicability of [...]
During the COVID-19 epidemic we have all become effective germaphobes. We are advised to avoid going out, and if we do so, to keep our six-feet distance from each other. [...]
During one of the classes for a course that I participated a few months ago, there was a discussion about marketing field not exerting enough influence on government policies. This [...]
To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic [...]
My doctoral dissertation originated in my desire to understand the effects of the cognitive turn in the field of marketing communication from the late 1950s. Cognitivism saw people as active, [...]