I fell in love with marketing pretty much exactly 6 years ago, when taking my very first marketing course “Principles of Marketing”. I still remember that huge book by Philip [...]

I assume that nobody who has been to Hanken this year has missed that Hanken is celebrating its 110th Anniversary with creativity / ART as the main topic. Art that [...]

One conventional measure or indicator for the societal impact of research has been the number of media hits that a press release about a new piece of research receives in [...]

Last week I was invited as one of the speakers to hold a session on sales and customer experience for a group of talented international participants of the Integration Programme [...]

Emergent and marginal market trends have the potential to teach us something about more general socio-cultural developments which, in turn, may have far-reaching consequences for companies and consumers alike. However, [...]

A recently published report by, among others, researchers at Aalto University and Sitra points to the need for drastic changes in our consumption patterns if we want to meet the [...]

Imagine a time when there were no loyalty programs. Imagine also that you were the person who invented the first loyalty program. That is to say, you persuade customers to [...]

Our current world faces problems that are so complicated that not one party, may that party be a company, a university, an NGO, a government and so on, will ever [...]

As a doctoral student, part of the work is to be comfortable in navigating the intellectual space of academic discourse and conceptual thinking. And for a new student, this isn’t [...]