A recently published report by, among others, researchers at Aalto University and Sitra points to the need for drastic changes in our consumption patterns if we want to meet the 1.5-degree target of the Paris Agreement. The study highlights the magnitude of the required change, calculating a required reduction in greenhouse gas emissions of 86-93%…
Author: Cers Blogs
Are you a member?
Imagine a time when there were no loyalty programs. Imagine also that you were the person who invented the first loyalty program. That is to say, you persuade customers to register by disclosing their names and contact information, and then you build something that captures their purchasing activities over time. As a reward for allowing…
What values does a collaborative solution for environmental issues bring?
Our current world faces problems that are so complicated that not one party, may that party be a company, a university, an NGO, a government and so on, will ever alone solve such problems. One such a problem is global warming, or more broadly environmental crises in form of pollution, extinction of species, a threat…
Looking for true North
As a doctoral student, part of the work is to be comfortable in navigating the intellectual space of academic discourse and conceptual thinking. And for a new student, this isn’t necessarily an easy domain to master, as the terrain is rife with competing philosophical ideas and pre-suppositions. And even when some schools of thought are…
Sustainable food from the woods
Innovation, design and strategy play an important role in the age of disruption as we embrace the discomfort of current market conditions. We need to develop new ideas and experiences to support a sustainable lifestyle including not only the technological possibilities but also the social and environmental changes in the global markets. Change in mundane…
Gamification, anti-burglar bulbs and smart buildings
Burglars are getting smarter, unfortunately. It was about a year ago when we were moving to a new neighborhood. We fitted everything in a van and set off for the new home. The driver of the van, for some reason, started to talk about burglaries in Helsinki and Vantaa. Evidently, he did not believe…
MOOCs: A force for good in the world
In recent years, the popularity of Massive Open Online Courses (MOOCs) have literally exploded and today over 900 universities in the world offer more than 11.000 MOOCs on every imaginable topic. Equally impressing, over a 100 million students from all around the world are enrolled in these courses. At Hanken, we have joined the…
Is there a future for digital advertising?
Here’s a question: When was the last time you watched an advertisement on Youtube? Really watched it? For me, the strongest impression of these advertisements is one of impatiently hovering over the “skip ad” button. And this is not just me, it’s a part of a larger trend: We don’t want to be advertised to…
Health, happiness and financial well-being
Financial well-being matters Our spending, borrowing and saving habits are important for our quality of life – in all life stages. These habits are main ingredients of our financial well-being and important for us. Financial well-being has been found to be have a strong positive relation to our overall personal well-being. It for example impacts…
The Birth of CERS
Service research in Hanken commenced in 1976. Around 1990, the group of faculty members and doctoral students that were interested in the field of service had grown at the Department of Marketing, and service research dominated the research at the department. Therefore, all faculty and doctoral students in Helsinki and Vaasa, 10–12 persons, were summoned…