A marketing logic is becoming more common in universities, as higher education is becoming increasingly competitive and marketized. Universities develop strategies for differentiation, compete in rankings, and seek to attract the best and brightest students. As a result, concepts that are familiar to us service researchers, such as value, experience, and customer orientation, have become […]
Tag Archives: phd-programme
What is it like being a PhD student at Hanken?
The application round for PhD studies at Hanken is now open, and closes on February 5th. If you are thinking of applying, please first check out the official information at Hanken’s web site: https://www.hanken.fi/en/apply/phd-programme. Since official information packages may get overwhelming at times, I would like to provide an insider perspective from the Department of […]