Students as customers – what would service researchers say?

A marketing logic is becoming more common in universities, as higher education is becoming increasingly competitive and marketized. Universities develop strategies for differentiation, compete in rankings, and seek to attract the best and brightest students. As a result, concepts that are familiar to us service researchers, such as value, experience, and customer orientation, have become […]

The survival guide to the conference journey

From Hanken to the QUIS17 symposium (and back) Before getting further, I wish to share some tips for reading this blog text. The following provides key learnings from my first academic conference presentation at the 17th International research symposium on service excellence in management (QUIS17) in Valencia. Take this as a subjective journey and self-reflection […]