The evolving brand

I recently took a PhD-level course about the evolution of marketing theory. While learning about the origins of marketing as a concept, I also started to reflect upon my own [...]

By |2018-03-20T08:32:59+02:00March 20th, 2018|

The era of paradoxes

It’s a paradox. The technology that was meant to unite us, is actually separating us. The events during the last years – Brexit, Trump’s victory, the advancement of populism and [...]

By |2018-03-13T07:55:09+02:00March 13th, 2018|