The evolving brand

I recently took a PhD-level course about the evolution of marketing theory. While learning about the origins of marketing as a concept, I also started to reflect upon my own thesis topic – branding – through a historical lens. While marketing and branding might typically be considered modern practices in society, they actually have roots […]

The era of paradoxes

It’s a paradox. The technology that was meant to unite us, is actually separating us. The events during the last years – Brexit, Trump’s victory, the advancement of populism and polarisation across the world – are examples of phenomena that have at least partially been accelerated by technological developments, social platforms, and the exponential increase […]