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Consumer Insight Remains the Bedrock of Competitive Businesses (Even During This Inflationary Period)

It’s no news that the world is experiencing an inflation that I consider complicated for the average person to wrap their head around, as it has both demand-pull (shortage of [...]

By Wilhelmina Syrenius|2022-04-26T11:13:41+03:00April 26th, 2022|
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A coherent identity is not always key to successful corporate branding

Last week, I defended my doctoral dissertation at Hanken. The thesis bears the title” Coherence or diversity in corporate branding - Varying perceptions of the company as sources for corporate [...]

By Wilhelmina Syrenius|2022-04-11T10:49:17+03:00April 11th, 2022|Tags: brand, branding, corporate identity, doctoral dissertation|
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