I fell in love with marketing pretty much exactly 6 years ago, when taking my very first marketing course “Principles of Marketing”. I still remember that huge book by Philip [...]

I assume that nobody who has been to Hanken this year has missed that Hanken is celebrating its 110th Anniversary with creativity / ART as the main topic. Art that [...]

One conventional measure or indicator for the societal impact of research has been the number of media hits that a press release about a new piece of research receives in [...]

Last week I was invited as one of the speakers to hold a session on sales and customer experience for a group of talented international participants of the Integration Programme [...]