Passion for marketing in everyday life

I fell in love with marketing pretty much exactly 6 years ago, when taking my very first marketing course “Principles of Marketing”. I still remember that huge book by Philip Kotler and hours I spent with it, mostly because I was absolutely fascinated by the content, but also because my English was so poor, I […]

Building the leaders of tomorrow

  Last week I was invited as one of the speakers to hold a session on sales and customer experience for a group of talented international participants of the Integration Programme Business Lead, run by Hanken & SSE Executive Education. When I arrived to the classroom, I found a folder with an agenda for the […]