brand – Cers Blogs

A coherent identity is not always key to successful corporate branding

Last week, I defended my doctoral dissertation at Hanken. The thesis bears the title” Coherence or diversity in corporate branding - Varying perceptions of the company as sources for corporate [...]

By Cers Blogs|2023-08-08T13:31:05+02:00April 11th, 2022|Tags: brand, branding, corporate identity, doctoral dissertation|

Matching market and brand strategy to changes in consumers’ habitual buying behaviour due to Covid-19

To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic [...]

By Cers Blogs|2020-09-08T16:11:59+02:00September 8th, 2020|Tags: brand, consumer, consumerbehaviour, covid-19|