How will the COVID-19 impact consumer behavior in the long term?

Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: stocking up on products they wouldn’t otherwise stock up on, purchasing products they wouldn’t otherwise have purchased, shopping online when they would usually shop in […]

What is a tastefully decorated home?

Fiskars scissors, Moomin mugs and an Aalto vase? Maybe also striped towels from Marimekko and a stool with legs of bent plywood (be it Artek, or a replica). How about white kitchen cabinets, grey floor tiles in the bathroom, and one of those woven seagrass baskets, the ones with handles? A eucalyptus branch as decoration? […]

The traditional internet forum: old but not forgotten

Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the rise of augmented and virtual reality, TikTok’s rising popularity among Gen Z users, and increasing social (media) commerce. So, a lot of new exciting things […]