Sustainability communication is at a turning point. From 27 of September onwards generic sustainability claims without proof are prohibited at EU level under the Empowering Consumers for the Green Transition -directive (EmpCo)¹ and in Finland through Consumer Protection Act². EmpCo requires sustainability claims to be backed by robust, verifiable evidence and communicated in a way…
CERS BLOG
Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life.
