My best advice during Covid-19: Keep your eyes on the ball
During Covid-19, discussions are slipping towards confrontation – who is to blame for doing or for not doing something, what is right and what is wrong, what is true and [...]
Marketing communication needs a new logic!
My doctoral dissertation originated in my desire to understand the effects of the cognitive turn in the field of marketing communication from the late 1950s. Cognitivism saw people as active, [...]