Matching market and brand strategy to changes in consumers’ habitual buying behaviour due to Covid-19

To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic pattern of consumer behaviour that seems to be subject to change due to Covid-19, is the so called habitual buying behaviour. Under normal circumstances, one […]

How will the COVID-19 impact consumer behavior in the long term?

Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: stocking up on products they wouldn’t otherwise stock up on, purchasing products they wouldn’t otherwise have purchased, shopping online when they would usually shop in […]

The traditional internet forum: old but not forgotten

Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the rise of augmented and virtual reality, TikTok’s rising popularity among Gen Z users, and increasing social (media) commerce. So, a lot of new exciting things […]