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Matching market and brand strategy to changes in consumers’ habitual buying behaviour due to Covid-19

To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic [...]

By Cers Blogs|2020-09-08T16:11:59+03:00September 8th, 2020|Tags: brand, consumer, consumerbehaviour, covid-19|
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How will the COVID-19 impact consumer behavior in the long term?

Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: [...]

By Cers Blogs|2020-03-20T16:29:54+03:00March 20th, 2020|Tags: #Covid-19, consumer, consumerbehaviour, consumption, corona, marketing, research|
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The traditional internet forum: old but not forgotten

Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the [...]

By Cers Blogs|2020-03-03T15:35:21+03:00March 3rd, 2020|Tags: #netnography, consumer, consumers, marketing, research|
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