To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic [...]
Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: [...]
Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the [...]