The rise of Femtech in a gender biased technology sector – cure or symptom?

Our culture puts high hopes on the role of technology in improving our lives. New solutions, devices and applications enter the market constantly, and many of their creators are seen as trailblazers, paving the way to a better future, with more well-being. The development and emergence of new technologies is almost seen as a force […]

The many faces of customer orientation

The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle. It has […]