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Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life. All contributions are wished welcome. Please contact Coordinator Wilhelmina Syrenius: wilhelmina.syrenius(at)hanken.fi

Tag Archives: business

The many faces of customer orientation

The Covid-19 pandemic has highlighted the role of customers in business. It has become dramatically clear to many that without customers there is no business. Now when everything is upside down it is timely and relevant to reflect on this old but fundamental issue. Not that managers would not know it, in principle. It has […]

Posted byCers BlogsJune 3, 2020Posted incers-blogTags: business, customer, marketing, orientation

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