A study from IMD in Switzerland confirms what we at CERS always have advocated. A firm that is truly customer-focussed and customer-driven performs better. Being truly customer-driven requires that top [...]

There is a growing trend in the universities of Northern America that we should be weary of in Europe. North American, especially American, trends seem to wash to our shores [...]

Have you ever dreamt of winning these Finnair intercontinental flight tickets and eagerly filled in your e-mail address to participate in the draw? Maybe you even spent some minutes browsing [...]

I sometimes think about the role of marketing and service research in the larger academic context. What’s our purpose, and how should we orient ourselves towards ”the real world”? Recently [...]

Jag har avlagt ett nyårslöfte, jag med (#metoo). En del kanske frågar sig, varför det. På Hanken är ju allt så bra. Tyvärr är #DammenBrister (den Finlandssvenska listan på #metoo-incidenter) upprörande [...]