Marketing can help with social inequality

During one of the classes for a course that I participated a few months ago, there was a discussion about marketing field not exerting enough influence on government policies. This has made me to start thinking about how marketing can exert more influence especially on governmental development policies. Competition is needed to boost efficiency, innovation, […]

Matching market and brand strategy to changes in consumers’ habitual buying behaviour due to Covid-19

To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic pattern of consumer behaviour that seems to be subject to change due to Covid-19, is the so called habitual buying behaviour. Under normal circumstances, one […]