Marketing can help with social inequality
During one of the classes for a course that I participated a few months ago, there was a discussion about marketing field not exerting enough influence on government policies. This [...]
Matching market and brand strategy to changes in consumers’ habitual buying behaviour due to Covid-19
To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic [...]