Matching market and brand strategy to changes in consumers’ habitual buying behaviour due to Covid-19

To the extent that the Covid-19 pandemic may change certain fundamental patterns of consumer behaviour, companies must carefully consider how to adjust their market strategies and tactics accordingly. One classic pattern of consumer behaviour that seems to be subject to change due to Covid-19, is the so called habitual buying behaviour. Under normal circumstances, one […]

Reality of social distancing and lockdown in low-income settings

The only known planet for human to survive naturally is experiencing a huge challenge posed by the COVID-19 pandemic. Though the challenge is still far away from similar past challenges in terms of its effect on human survival, it has already made considerable damages in terms of loss of lives, and deceleration in economic and […]