On conceptualizing ‘alignment with customers’

I share with you, the reader, a part of my journey as I am working on one conceptual paper for my PhD related to customers and ecosystems. This article is also on the meaning of words, especially high-mileage words that we frequently take for granted. Being immersed in the practice of service design, and now […]

Do you care if your research is managerially relevant?

You often hear people criticize scientific articles saying that they rarely address genuinely managerially relevant and topical issues let alone offer recommendations for how to deal with these. While offering value to practitioners indeed for many scientific journals is of secondary priority, it is nothing but a shame that journals cannot more often than now […]