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Cers Blogs

Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life. All contributions are wished welcome. Please contact Coordinator Wilhelmina Syrenius: wilhelmina.syrenius(at)hanken.fi

Tag Archives: concept

On conceptualizing ‘alignment with customers’

I share with you, the reader, a part of my journey as I am working on one conceptual paper for my PhD related to customers and ecosystems. This article is also on the meaning of words, especially high-mileage words that we frequently take for granted. Being immersed in the practice of service design, and now […]

Posted byCers BlogsDecember 10, 2020Posted incers-blogTags: concept, customer, marketing, theory

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