Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life. All contributions are wished welcome. Please contact Coordinator Annamari Huovinen: annamari.huovinen(at)hanken.fi
I share with you, the reader, a part of my journey as I am working on one conceptual paper for my PhD related to customers and ecosystems. This article is also on the meaning of words, especially high-mileage words that we frequently take for granted. Being immersed in the practice of service design, and now […]