We can give up handshakes, but we will never shake off hugging

During the COVID-19 epidemic we have all become effective germaphobes. We are advised to avoid going out, and if we do so, to keep our six-feet distance from each other. Under no circumstances we are to avoid crowds, doorknobs, table surfaces, and most of all – touching our faces. No nose-picking, no eye-rubbing, no thoughtful […]

Pandemics, environmental crises and consumption: Lessons to learn

In Finland, we consume on average almost four times the amount that is environmentally sustainable. Calls for changing our consumption patterns in response to the climate crisis, biodiversity loss, and other environmental problems have for years resulted in only little change. The current global pandemic appears to have succeeded where threats of environmental crises have […]

How will the COVID-19 impact consumer behavior in the long term?

Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: stocking up on products they wouldn’t otherwise stock up on, purchasing products they wouldn’t otherwise have purchased, shopping online when they would usually shop in […]