Change. What a wonderful but intimidating word with all its underlying implications. All of us who have faced a new circumstance know that going outside our comfort zone is never easy. Certainly not in personal life, but even changing behavior collectively in an organization is a resource-consuming process. Still transformation in business settings is expected…
Author: Cers Blogs
A tripartite interactive system of well-being for individuals with disability
I recently visited my home country, Bangladesh, for some research-related purposes. During my trip, I visited an organization that deals with treatment and wellness of disabled individuals. The organization – Centre for the Rehabilitation of the Paralysed (CRP) – is the leading organization of the country and located on the outskirt of the capital city,…
The (sweet) prize of working from home
Oops – I did it again. I count that during my workday, I have eaten five (or perhaps six?) Jaffa biscuits, some dark chocolate, some very nice small carelian pies, mints, and all butter cheese straws – all in addition to breakfast and lunch. Neither my dentist nor my physician will be happy – nor…
Self-help gurus in the business world and academia
The self-help industry is usually quoted being a ten-billion-dollar industry. Arguably, most of it is nonsense – or at the very least non-scientific. Modern gurus such as the notorious life-coach-billionaire Tony Robbins, the alternative medicine advocate Deepak Chopra, and the author of The Secret, Rhonda Byrne, have sold millions of products to solve all of…
It’s not just the thought that counts – gifting is a real headache!
Whether we like it or not, Christmas is all about giving and receiving gifts. We just can´t escape it. Some people start hunting for the best gifts as early as in July, keeping a secret stash of goodies hidden in the bottom of their closet. Other people (read: the most of us) are not…
There is no such thing as a free lunch
You have probably heard people say that social media is free. Why do traditional marketing, when you can take advantage of social media and promote your brand? Literally without spending any money. Well, social media is free. To establish business accounts on, for example Facebook, Twitter, Instagram, and LinkedIn, is free. It is also free…
Design thinking for you
Dear readers and colleagues, To continue my previous discussion about design in business, today I will write about another aspect of design, which I find very interesting – design thinking. You may hear about it somewhere but might not be entirely sure of what it really means. In this short blog text, I…
Moving from practice-oriented to academic research: How I became a service researcher
In the late summer of 2009 I was leaving my home country of Romania for what I thought would only be a fast but intensive Master of Science (MSc). At that time, I had just finalized my bachelor’s degree with a specialization in marketing and I was working in strategic brand consultancy. For my Master…
A digital twin for destination development and management
Imagine that you, as a destination marketing manager, have a crystal ball where you can see where the visitors have been, where they are at the moment and where they are going. What a tool for planning and development – transportation optimization, overtourism mitigation, safety and security issues and tourist experiences facilitation – we are…
Appointing a CEO with marketing expertise increases the company’s profitability and market value
Boards of Directors at large companies ponder more and more often, whether to hire a CEO with marketing background. Companies’ owners and Nomination Committees, in turn, are considering whether to appoint more Board Members with marketing expertise. A recently published study on U.S. stock exchange listed companies (S&P 500) provides interesting answers and insights to…