Whether we like it or not, Christmas is all about giving and receiving gifts. We just can´t escape it. Some people start hunting for the best gifts as early as [...]

You have probably heard people say that social media is free. Why do traditional marketing, when you can take advantage of social media and promote your brand? Literally without spending [...]

Dear readers and colleagues, To continue my previous discussion about design in business, today I will write about another aspect of design, which I find very interesting – design thinking. [...]

In the late summer of 2009 I was leaving my home country of Romania for what I thought would only be a fast but intensive Master of Science (MSc). At [...]

Imagine that you, as a destination marketing manager, have a crystal ball where you can see where the visitors have been, where they are at the moment and where they [...]

Boards of Directors at large companies ponder more and more often, whether to hire a CEO with marketing background. Companies’ owners and Nomination Committees, in turn, are considering whether to [...]

In the end of my second year of doctoral studies, I was accepted to present my working paper in an academic conference, for the first time. The conference to which [...]

In our everyday lives we all have activities that we love or hate to do: Cleaning our homes, playing tennis or commuting to work. Thus, we might say that we [...]

The definition of poverty was the outcome and discussion theme during 2009 conference on Chronic Poverty, at Manchester University in UK. While seemingly important theoretical questions were addressed, and highly [...]

Imagine yourself a massive lover of chocolate, enjoying several chocolate bars every day. Your high-sugar diet starts causing you health problems and you visit your doctor, who tells you that [...]