In the end of my second year of doctoral studies, I was accepted to present my working paper in an academic conference, for the first time. The conference to which I was accepted was the 2018 National Conference in Sales Management in San Diego, California. I was very excited to have been accepted to…
Author: Cers Blogs
Running is my Boyfriend, Cleaning is my Enemy
In our everyday lives we all have activities that we love or hate to do: Cleaning our homes, playing tennis or commuting to work. Thus, we might say that we have ongoing relationships with these activities. However, traditionally marketers have not thought in these terms. Rather, they have often understood consumer’s activities in terms of…
Theory and practice hand in hand
The definition of poverty was the outcome and discussion theme during 2009 conference on Chronic Poverty, at Manchester University in UK. While seemingly important theoretical questions were addressed, and highly interesting econometric results presented, the conference itself was, and 10 years of research a priori this closing conference, a place of yet more reports but…
Let’s Not Have a Heart Attack
Imagine yourself a massive lover of chocolate, enjoying several chocolate bars every day. Your high-sugar diet starts causing you health problems and you visit your doctor, who tells you that your current diet of excessive chocolate consumption puts you at high risk for worsening health problems, with a high risk for a heart attack…
Health care services and AI on top of service scholars’ interests
Frontiers 2018 in Austin, Texas, served a variety of perspectives into service research After listening three inspiring days full of plenaries and presentations by the best service researchers around the world in trendy and boiling hot Austin, Texas, it became clear that there are two themes above others that interest service scholars at the moment:…
Clearing the conceptual fog – How to overcome bad eyesight in business
To start with a metaphorical view: imagine that you suffer from bad eyesight, but you have come used to it because it has slowly become worse (as it usually does). Proper prescription lenses would do the thing and make you see everything clearer. First you have to realize that you do not see very clearly….
Why humans are so important in digital business
Ten years ago, my friend Martin and I were in the midst of finalizing our master’s thesis (yes, in Sweden we write them in pairs!) on the topic “the electronic customer relationship”. In hindsight, a better term would probably have been “the digital customer relationship”. Anyhow, we realized that digitalization is transforming business, and hence…
What’s CSR got to do with marketing
In a CSR – corporate social responsibility – conference in Kellogg School of Management at Northwestern University I present myself, and my fellow researcher says: “and so what are you doing in the CSR conference then?” Rightly so, since the born of marketing and despite the different trends and movements, marketing has been considered generally…
Design and Business
Design and business, which seem to be completely different from each other, turn out to be firmly related. As a person coming from business background, the Master degree in Business Design Management completely changed my mindset and value toward business and design. Before taking the program, I even thought that they would teach us…