Frontiers 2018 in Austin, Texas, served a variety of perspectives into service research After listening three inspiring days full of plenaries and presentations by the best service researchers around the [...]

To start with a metaphorical view: imagine that you suffer from bad eyesight, but you have come used to it because it has slowly become worse (as it usually does). [...]

Ten years ago, my friend Martin and I were in the midst of finalizing our master’s thesis (yes, in Sweden we write them in pairs!) on the topic “the electronic [...]

In a CSR – corporate social responsibility – conference in Kellogg School of Management at Northwestern University I present myself, and my fellow researcher says: “and so what are you [...]

Design and business, which seem to be completely different from each other, turn out to be firmly related. As a person coming from business background, the Master degree in Business [...]

Marketing scholars hold an interesting position: They often know well ahead before practioners which are the trends and concepts that will conquer the field of marketing in the coming years, [...]

“The botanist looking at a daffodil has no reason to dispute the right of the poet to look at the same object in a very different manner. There are many [...]

In our new book, Service Strategy in Action (S2iA), Professor Wolfgang Ulaga, AT&T Professor of Services Leadership and Co-Executive Director at the Center for Services Leadership at Arizona State University, [...]

I recently took a PhD-level course about the evolution of marketing theory. While learning about the origins of marketing as a concept, I also started to reflect upon my own [...]

It’s a paradox. The technology that was meant to unite us, is actually separating us. The events during the last years – Brexit, Trump’s victory, the advancement of populism and [...]