A Louis Vuitton crossover bag bearing the Supreme label. Shutterstock Carlos Diaz Ruiz, Hanken School of Economics and Angela Cruz, Monash University In 2017, Louis Vuitton caused a stir in [...]
Transcending from a buzzword into a major customer management approach, “Customer Success Management (CSM)” in business-to-business (B2B) markets is receiving a lot of attention from marketing and sales managers, as [...]
I am sure you have heard of customer experience, aka CX. A quick search on LinkedIn shows a proliferation of open job positions such as customer experience manager, customer journey [...]
Have you ever wondered if your considerations during online shopping were really selected by yourself? Prior to my recent studies I was certain that I only bought what I needed. [...]
The Advent calendar is around 40 years old. It has been reconstructed a couple of times but is still in use. Picture: Harry Lindell My late grandmother used to tell [...]
Vecteezy/ Dheovano Al-Furqan Product and service reviews are one of the most popular video categories on YouTube. Many of you have probably watched a video review at least once, be [...]
Have you ever wondered what Grounded Theory (GT) is all about? If so, here is a short overview of this qualitative research method. In a nutshell, GT is a framework [...]
Darryl Fonseka / Shutterstock Carlos Diaz Ruiz, Hanken School of Economics Around the world, and against all scientific evidence, a segment of the population believes that Earth’s round shape is [...]
The global COVID-19 pandemic made us all aware of people experiencing vulnerability. Moreover, the pandemic was continuing when Russia invaded Ukraine, creating vulnerability for millions of people and forcing them [...]
It’s no news that the world is experiencing an inflation that I consider complicated for the average person to wrap their head around, as it has both demand-pull (shortage of [...]
