Author: Cers Blogs

Here’s a question: When was the last time you watched an advertisement on Youtube? Really watched it? For me, the strongest impression of these advertisements is one of impatiently hovering over the “skip ad” button. And this is not just me, it’s a part of a larger trend: We don’t want to be advertised to…

Financial well-being matters Our spending, borrowing and saving habits are important for our quality of life – in all life stages. These habits are main ingredients of our financial well-being and important for us. Financial well-being has been found to be have a strong positive relation to our overall personal well-being. It for example impacts…

Service research in Hanken commenced in 1976. Around 1990, the group of faculty members and doctoral students that were interested in the field of service had grown at the Department of Marketing, and service research dominated the research at the department. Therefore, all faculty and doctoral students in Helsinki and Vaasa, 10–12 persons, were summoned…

Change. What a wonderful but intimidating word with all its underlying implications. All of us who have faced a new circumstance know that going outside our comfort zone is never easy. Certainly not in personal life, but even changing behavior collectively in an organization is a resource-consuming process. Still transformation in business settings is expected…

I recently visited my home country, Bangladesh, for some research-related purposes. During my trip, I visited an organization that deals with treatment and wellness of disabled individuals. The organization – Centre for the Rehabilitation of the Paralysed (CRP) – is the leading organization of the country and located on the outskirt of the capital city,…

Oops – I did it again. I count that during my workday, I have eaten five (or perhaps six?) Jaffa biscuits, some dark chocolate, some very nice small carelian pies, mints, and all butter cheese straws – all in addition to breakfast and lunch. Neither my dentist nor my physician will be happy – nor…

The self-help industry is usually quoted being a ten-billion-dollar industry. Arguably, most of it is nonsense – or at the very least non-scientific. Modern gurus such as the notorious  life-coach-billionaire Tony Robbins, the alternative medicine advocate Deepak Chopra, and the author of The Secret, Rhonda Byrne, have sold millions of products to solve all of…

  Whether we like it or not, Christmas is all about giving and receiving gifts. We just can´t escape it. Some people start hunting for the best gifts as early as in July, keeping a secret stash of goodies hidden in the bottom of their closet. Other people (read: the most of us) are not…

You have probably heard people say that social media is free. Why do traditional marketing, when you can take advantage of social media and promote your brand? Literally without spending any money. Well, social media is free. To establish business accounts on, for example Facebook, Twitter, Instagram, and LinkedIn, is free. It is also free…

  Dear readers and colleagues,   To continue my previous discussion about design in business, today I will write about another aspect of design, which I find very interesting – design thinking. You may hear about it somewhere but might not be entirely sure of what it really means. In this short blog text, I…