Oops – I did it again. I count that during my workday, I have eaten five (or perhaps six?) Jaffa biscuits, some dark chocolate, some very nice small carelian pies, [...]

The self-help industry is usually quoted being a ten-billion-dollar industry. Arguably, most of it is nonsense – or at the very least non-scientific. Modern gurus such as the notorious  life-coach-billionaire [...]

Whether we like it or not, Christmas is all about giving and receiving gifts. We just can´t escape it. Some people start hunting for the best gifts as early as [...]

You have probably heard people say that social media is free. Why do traditional marketing, when you can take advantage of social media and promote your brand? Literally without spending [...]

Dear readers and colleagues, To continue my previous discussion about design in business, today I will write about another aspect of design, which I find very interesting – design thinking. [...]

In the late summer of 2009 I was leaving my home country of Romania for what I thought would only be a fast but intensive Master of Science (MSc). At [...]

Imagine that you, as a destination marketing manager, have a crystal ball where you can see where the visitors have been, where they are at the moment and where they [...]

Boards of Directors at large companies ponder more and more often, whether to hire a CEO with marketing background. Companies’ owners and Nomination Committees, in turn, are considering whether to [...]

In the end of my second year of doctoral studies, I was accepted to present my working paper in an academic conference, for the first time. The conference to which [...]

In our everyday lives we all have activities that we love or hate to do: Cleaning our homes, playing tennis or commuting to work. Thus, we might say that we [...]