When start-ups dance with elephants
There are many stories about start-ups. Sometimes they end happily – sometimes not. Obviously, the road to success is all but preset and easily navigated. Rather it takes a great [...]
My invasion to Slush 2019
Dear readers, in my previous blog post, I discussed my story with service design and design thinking and how I conducted a part of my MSc. study on the understanding [...]
“Innovate or die”
Sometimes attributed to Peter Drucker, “Innovate or die” is a tagline embraced by media, managers and academics alike. But then again, what is innovation? In the simplest form, it boils [...]
Passion for marketing in everyday life
I fell in love with marketing pretty much exactly 6 years ago, when taking my very first marketing course “Principles of Marketing”. I still remember that huge book by Philip [...]
“Size matters” – I will be a millionaire, I have the formula
I assume that nobody who has been to Hanken this year has missed that Hanken is celebrating its 110th Anniversary with creativity / ART as the main topic. Art that [...]
New measures for societal impact and media hits are needed
One conventional measure or indicator for the societal impact of research has been the number of media hits that a press release about a new piece of research receives in [...]
Building the leaders of tomorrow
Last week I was invited as one of the speakers to hold a session on sales and customer experience for a group of talented international participants of the Integration Programme [...]
Vinyl Records, Craft Beer, and Latent Needs
Emergent and marginal market trends have the potential to teach us something about more general socio-cultural developments which, in turn, may have far-reaching consequences for companies and consumers alike. However, [...]
The Big Question
A recently published report by, among others, researchers at Aalto University and Sitra points to the need for drastic changes in our consumption patterns if we want to meet the [...]
Are you a member?
Imagine a time when there were no loyalty programs. Imagine also that you were the person who invented the first loyalty program. That is to say, you persuade customers to [...]