Darryl Fonseka / Shutterstock Carlos Diaz Ruiz, Hanken School of Economics Around the world, and against all scientific evidence, a segment of the population believes that Earth’s round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found that as many as 11% of…
Empowering Consumers for the Green Transition -Directive and Winds of Change
Sustainability communication is at a turning point. From 27 of September onwards generic sustainability claims are prohibited at EU level under the Empowering Consumers for the Green Transition -directive (EmpCo)¹ and in Finland through Consumer Protection Act². In the big picture, this is a very positive direction. However, the fundamental questions remain, does this solve…
Data Centres, AI, and the Energy Transition: How System Pressure Can Drive Cleaner Energy Futures
I write this blog with a bit of feigned optimism, knowing how precarious the recent acceleration in AI and energy demand can be. The rapid expansion of data centres is one of the most consequential developments in today’s energy transition. Driven by artificial intelligence, cloud computing, and digital services across all sectors of the economy,…
How Digital Advertising Fuels Fake News
/*! elementor – v3.11.5 – 14-03-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} /*! elementor – v3.11.5 – 14-03-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} How Digital Advertising Fuels Fake News—and Why Digital Marketing Professionals Seem Not to Notice For almost a decade, major newspapers like The New York Times and The Wall Street Journal have documented how…
Visiting experience at the CERS research center of Hanken School of Economics – Helsinki
During the month I spent at the CERS research center of Hanken School of Economics in Helsinki, I had the opportunity to enrich both my academic and personal experience. From the moment I arrived at Hanken, I was warmly welcomed by the whole team. This hospitality made my integration seamless and allowed me to immerse myself quickly into this new working environment.
Branding with a conscience – Reflections following the 17th Global Brand Conference
How can brands increasingly meet the high standards and expectations of environmentally and socially conscious consumers and customers? How can companies be more responsible and develop moral frameworks to guide their operations?
Disinformation is part and parcel of social media’s business model, new research shows
fizkes/Shutterstock Carlos Diaz Ruiz, Hanken School of Economics Deceptive online content is big business. The digital advertising market is now worth €625 billion, and their business model is simple: more clicks, views or engagement means more money from advertisers. Incendiary, shocking content – whether it is true or not – is an easy way to…
From Romans to Robots – Reflections from the Frontiers in Service Conference
Apart from the usual networking, learning, and presenting, attending the 2023 edition of Frontiers in Service conference provided an opportunity to gaze into the future-telling crystal ball of service research.