I recently took a PhD-level course about the evolution of marketing theory. While learning about the origins of marketing as a concept, I also started to reflect upon my own [...]

It’s a paradox. The technology that was meant to unite us, is actually separating us. The events during the last years – Brexit, Trump’s victory, the advancement of populism and [...]

Have you thought about why relationships don’t last forever? Or, why some relationships don’t end even if they probably should? And, how come that it is so difficult to end [...]

How can novel value cocreation be enhanced in service innovations, and what are the different archetypes of service innovation? Our Journal of Service Research article presents the value-centric approach of [...]

After several years of working on it, I’m happy to inform that we just got our study about service productivity and service innovation accepted at Journal of Service Research (JSR)– [...]

I have always loved products labelled “Made in Finland”. True or not, I have thought this way we can keep the Finnish society going as jobs stay in Finland, quality [...]

A study from IMD in Switzerland confirms what we at CERS always have advocated. A firm that is truly customer-focussed and customer-driven performs better. Being truly customer-driven requires that top [...]

There is a growing trend in the universities of Northern America that we should be weary of in Europe. North American, especially American, trends seem to wash to our shores [...]

Have you ever dreamt of winning these Finnair intercontinental flight tickets and eagerly filled in your e-mail address to participate in the draw? Maybe you even spent some minutes browsing [...]

I sometimes think about the role of marketing and service research in the larger academic context. What’s our purpose, and how should we orient ourselves towards ”the real world”? Recently [...]