The application round for PhD studies at Hanken is now open, and closes on February 5th. If you are thinking of applying, please first check out the official information at Hanken’s web site: https://www.hanken.fi/en/apply/phd-programme. Since official information packages may get overwhelming at times, I would like to provide an insider perspective from the Department of…
Author: Cers Blogs
Let less be more in 2020!
It’s that time of the year again – when we are about to take a break and spend a hopefully relaxing and energy-charging Christmas holiday with those closest and dearest to us. It’s also the time of the year when we can make sound choices with what we give to others, wish from others for…
Light in the darkness
It’s that time of the year I look out of the window and wonder what time of the day it is. When it’s dark when I wake up and dark when I go home. When I wish it was dark when it is not because the landscape looks so grey, dull, and barren. No, I…
The product always obscures the customer
Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, production processes and routines creates near-sightedness and makes customers invisible. If this indeed is the case, how can firms successfully maintain their customer relationships, and…
Why should I give up flying for the environment if almost three billion people in India and China don’t give a damn?
We’ve all heard this line of argumentation. Heck, most of us have gone down that rabbit hole of thought ourselves from time to time. There are many versions of the same line of reasoning and boiled down to its basics, it goes something like this: it does not matter one bit what I do, because…
When start-ups dance with elephants
There are many stories about start-ups. Sometimes they end happily – sometimes not. Obviously, the road to success is all but preset and easily navigated. Rather it takes a great portion of purposeful action, perseverance and passion to succeed. When a start-up introduces technologically advanced solutions that change the rules of the game in an…
My invasion to Slush 2019
Dear readers, in my previous blog post, I discussed my story with service design and design thinking and how I conducted a part of my MSc. study on the understanding and using of design in different businesses in Slush 2013. After 6 years, I plan to come back to Slush 2019 to conduct a similar…
“Innovate or die”
Sometimes attributed to Peter Drucker, “Innovate or die” is a tagline embraced by media, managers and academics alike. But then again, what is innovation? In the simplest form, it boils down to introducing a change (i.e., something new). If you were to take an organisation’s perspective then innovation is a new offering (e.g., a product…
Passion for marketing in everyday life
I fell in love with marketing pretty much exactly 6 years ago, when taking my very first marketing course “Principles of Marketing”. I still remember that huge book by Philip Kotler and hours I spent with it, mostly because I was absolutely fascinated by the content, but also because my English was so poor, I…
“Size matters” – I will be a millionaire, I have the formula
I assume that nobody who has been to Hanken this year has missed that Hanken is celebrating its 110th Anniversary with creativity / ART as the main topic. Art that splits opinions! I will not go into the discussion of what is good or bad, nice or ugly, understandable or completely non-understandable art. No, let…