How will the COVID-19 impact consumer behavior in the long term?

Research institutions are proactively conducting research to inform us of fast-changing trends due to the pandemic. Research results confirm that people have already changed their shopping behavior in fundamental ways: stocking up on products they wouldn’t otherwise stock up on, purchasing products they wouldn’t otherwise have purchased, shopping online when they would usually shop in […]

The traditional internet forum: old but not forgotten

Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the rise of augmented and virtual reality, TikTok’s rising popularity among Gen Z users, and increasing social (media) commerce. So, a lot of new exciting things […]

What’s up with all this data?

“The easier it is to quantify, the less it’s worth”  – Seth Godin Can you spend a day without your phone, or would you be less smart without techy gadgets, maybe less capable?  Our brain certainly has limits in holding information and in representing reality with restricted sensory inputs and processing capabilities.  Information technology certainly […]

What is it like being a PhD student at Hanken?

The application round for PhD studies at Hanken is now open, and closes on February 5th. If you are thinking of applying, please first check out the official information at Hanken’s web site: https://www.hanken.fi/en/apply/phd-programme. Since official information packages may get overwhelming at times, I would like to provide an insider perspective from the Department of […]

To the moon and back – how collaboration drives breakthrough innovation

“Coming together is a beginning, staying together is progress, and working together is success.” This quote supposedly coined by Henry Ford has never been truer than what it is today. The greater the challenge, the bigger the need for multi-disciplinary collaboration. President Kennedy famously initiated Project Apollo not only because of the American ideological and […]

Why should I give up flying for the environment if almost three billion people in India and China don’t give a damn?

We’ve all heard this line of argumentation. Heck, most of us have gone down that rabbit hole of thought ourselves from time to time. There are many versions of the same line of reasoning and boiled down to its basics, it goes something like this: it does not matter one bit what I do, because […]