I write this blog with a bit of feigned optimism, knowing how precarious the recent acceleration in AI and energy demand can be. The rapid expansion of data centres is one of the most consequential developments in today’s energy transition. Driven by artificial intelligence, cloud computing, and digital services across all sectors of the economy,…
Author: Cers Blogs
How Digital Advertising Fuels Fake News
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Visiting experience at the CERS research center of Hanken School of Economics – Helsinki
During the month I spent at the CERS research center of Hanken School of Economics in Helsinki, I had the opportunity to enrich both my academic and personal experience. From the moment I arrived at Hanken, I was warmly welcomed by the whole team. This hospitality made my integration seamless and allowed me to immerse myself quickly into this new working environment.
Branding with a conscience – Reflections following the 17th Global Brand Conference
How can brands increasingly meet the high standards and expectations of environmentally and socially conscious consumers and customers? How can companies be more responsible and develop moral frameworks to guide their operations?
Disinformation is part and parcel of social media’s business model, new research shows
fizkes/Shutterstock Carlos Diaz Ruiz, Hanken School of Economics Deceptive online content is big business. The digital advertising market is now worth €625 billion, and their business model is simple: more clicks, views or engagement means more money from advertisers. Incendiary, shocking content – whether it is true or not – is an easy way to…
From Romans to Robots – Reflections from the Frontiers in Service Conference
Apart from the usual networking, learning, and presenting, attending the 2023 edition of Frontiers in Service conference provided an opportunity to gaze into the future-telling crystal ball of service research.
Unconventional luxury brand collaborations are everywhere. What is the appeal?
A Louis Vuitton crossover bag bearing the Supreme label. Shutterstock Carlos Diaz Ruiz, Hanken School of Economics and Angela Cruz, Monash University In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. This collaboration became a milestone in the luxury industry, showcasing the potential of…