The traditional internet forum: old but not forgotten

Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the rise of augmented and virtual reality, TikTok’s rising popularity among Gen Z users, and increasing social (media) commerce. So, a lot of new exciting things […]

The product always obscures the customer

Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, production processes and routines creates near-sightedness and makes customers invisible. If this indeed is the case, how can firms successfully maintain their customer relationships, and […]