Innovation in times of crisis

The world has in many ways been turned on its head. Rather than borderless mobility, abundance of alternatives, and extensive cultural sharing that we are accustomed to in the 21st century, individuals and organizations across the globe are faced with physical restrictions, political turmoil and governmental interventions. As a marketing professor interested in innovation, consumer […]

Black Finland

Some time ago, even if the topic was not familiar to me, I always got all the Asian masters students to mentor. I asked why and the response was that “you are so good with Asians”. Poor students! They did not get the person most knowledgeable with their thesis topic but a person who had […]

The product always obscures the customer

Customers form the most important resource of a firm. Without customers, the firm cannot exist. Think about the heading again. The product always obscures the customer. An obsession with products, production processes and routines creates near-sightedness and makes customers invisible. If this indeed is the case, how can firms successfully maintain their customer relationships, and […]

“Innovate or die”

Sometimes attributed to Peter Drucker, “Innovate or die” is a tagline embraced by media, managers and academics alike. But then again, what is innovation? In the simplest form, it boils down to introducing a change (i.e., something new). If you were to take an organisation’s perspective then innovation is a new offering (e.g., a product […]