The Marketing Archipelago – a reflection on how we understand the concept of marketing

If somebody would ask you to explain marketing what would you say? Those of you who are marketing students, scholars, or professionals probably have an understanding of what marketing is, grounded in your own experiences and use of marketing. But marketing has some meaning for many others too, including consumers. Here is the problem: marketing […]

The service robot may watch you when you do bad things

More robots are expected in the not too distant future and this includes service robots sharing the same environment with humans. My personal prediction is that they are more likely to appear in workplace environments, such as offices, before they enter our homes; the coming generations of such robots will be expensive and, unfortunately, unable […]

Why do people not get along with technology? – an unpopular opinion

A while ago, one of my colleagues asked me if I could give her some references about the “threats” of artificial intelligence (AI). It was a pleasure to share thoughts and materials about the so-called dark side of this unprecedented phenomenon. However, as someone who is into AI and smart technologies and usually thinks about […]

What do you mean, “consume less”?

Our high levels of consumption in Western, affluent countries is contributing to environmental problems, such as climate change and biodiversity loss. Efforts to make consumption “greener” have so far been unable to halt environmental degradation, spurring a growing number of researchers to argue for a need for substantial change in consumption patterns for high-consuming classes, […]

CERS Research Seminar with Magnus Söderlund: Student Perspectives

The human-to-robot service encounter (and robot-to-robot encounters)  On Tuesday, the 2nd of March 2021, Magnus Söderlund, Senior CERS Fellow, and Professor at Stockholm School of Economics held a seminar on recent empirical findings in human-to-robot and robot-to-robot interaction in the service sector. During this seminar, Söderlund talked about how such research can be conducted, some […]

Are virtual conferences any good?

2020 was the year when everything went online, including academic workshops, colloquiums, and conferences. And opinions about such online events differ. I have heard about academics’ varying experiences of virtual conferences, and have attended a few smaller online seminars myself. But I have yet to experience a full-scale international virtual academic conference. However, my curiosity […]

Do you care if your research is managerially relevant?

You often hear people criticize scientific articles saying that they rarely address genuinely managerially relevant and topical issues let alone offer recommendations for how to deal with these. While offering value to practitioners indeed for many scientific journals is of secondary priority, it is nothing but a shame that journals cannot more often than now […]

From local experts to global contributors: the changing roles of Finnish marketing scholars

The Finnish marketing research has evolved from serving the general goal of informing international audiences about the development of Finland, its economy, consumers, and companies; to studying the applicability of models and frameworks initiated in the international marketing discourse to the local markets and players in it; and, finally, to studies stemming from the Finnish […]