Month: December 2017

The customer is always right! This golden gospel is very dear to marketers and is often quoted, used and even abused. The natural corollary to this statement is – if the customer is always right – then – we should listen to the customer and give her what she wants (as she is right and…

My fascination for the Nordic countries comes from long ago, when I was a child and read some books where the main character lived in one Nordic country. Therefore, coming from Porto University to lecture at Hanken for a week as a Visiting Professor seemed like a wonderful program, despite it implying going from 23…

Suddenly my rooftop on my house in Sundom/Vaasa where I live can reduce my living costs, and even be a source of income. There is much happening right now, within the energy sector. The traditional one-way electricity flow from Utilities (power plants) via transmission and distribution companies to end users is in transition due to…