You have probably heard people say that social media is free. Why do traditional marketing, when you can take advantage of social media and promote your brand? Literally without spending any money. Well, social media is free. To establish business accounts on, for example Facebook, Twitter, Instagram, and LinkedIn, is free. It is also free…
Month: November 2018
Design thinking for you
Dear readers and colleagues, To continue my previous discussion about design in business, today I will write about another aspect of design, which I find very interesting – design thinking. You may hear about it somewhere but might not be entirely sure of what it really means. In this short blog text, I…
Moving from practice-oriented to academic research: How I became a service researcher
In the late summer of 2009 I was leaving my home country of Romania for what I thought would only be a fast but intensive Master of Science (MSc). At that time, I had just finalized my bachelor’s degree with a specialization in marketing and I was working in strategic brand consultancy. For my Master…