“The botanist looking at a daffodil has no reason to dispute the right of the poet to look at the same object in a very different manner. There are many ways of playing. The point is not that one denies other people’s games but that one is clear about the rules of one’s own.” Those…
Month: April 2018
Service strategy in action: How to grow a profitable service and solution business
In our new book, Service Strategy in Action (S2iA), Professor Wolfgang Ulaga, AT&T Professor of Services Leadership and Co-Executive Director at the Center for Services Leadership at Arizona State University, and I show how to shift from a goods-centric business model to a service-savvy one. For over a decade, we have accompanied numerous firms on…