A couple of months ago I attended a doctoral defence here at NHH, by Hallgeir Sjåstad, a researcher with a background in psychology. In his thesis he studied pragmatic prospection, which basically refers to how we try to produce the most positive outcomes for ourselves in our future lives. These outcomes might be in the…
CERS BLOG
Welcome to the CERS blog! CERS, Centre for Relationship Marketing and Service Management, has a blog for its researchers and collaborators to write about research, services, marketing, and academic life.
