The Covid-19 pandemic is the accelerator in both good and bad.
Tag: innovation
Innovation in times of crisis
The world has in many ways been turned on its head. Rather than borderless mobility, abundance of alternatives, and extensive cultural sharing that we are accustomed to in the 21st century, individuals and organizations across the globe are faced with physical restrictions, political turmoil and governmental interventions. As a marketing professor interested in innovation, consumer…
To the moon and back – how collaboration drives breakthrough innovation
“Coming together is a beginning, staying together is progress, and working together is success.” This quote supposedly coined by Henry Ford has never been truer than what it is today. The greater the challenge, the bigger the need for multi-disciplinary collaboration. President Kennedy famously initiated Project Apollo not only because of the American ideological and…