A Louis Vuitton crossover bag bearing the Supreme label. Shutterstock Carlos Diaz Ruiz, Hanken School of Economics and Angela Cruz, Monash University In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. This collaboration became a milestone in the luxury industry, showcasing the potential of…
Tag: consumers
The traditional internet forum: old but not forgotten
Our online activity is evolving and new forms of social media and online communication and interaction are constantly developing. Recent trends include, for example, continued growth of messaging platforms, the rise of augmented and virtual reality, TikTok’s rising popularity among Gen Z users, and increasing social (media) commerce. So, a lot of new exciting things…