During Covid-19, discussions are slipping towards confrontation – who is to blame for doing or for not doing something, what is right and what is wrong, what is true and what is not. The way we talk to each other strikes me as depressing, and at times even cruel. Particularly online discussions follow ghastly rhetoric…
Tag: communication
Marketing communication needs a new logic!
My doctoral dissertation originated in my desire to understand the effects of the cognitive turn in the field of marketing communication from the late 1950s. Cognitivism saw people as active, thinking, meaning-building subjects instead of as passive, receiving objects. The view of learning changed radically, and people came to be viewed increasingly as builders of…