During the month I spent at the CERS research center of Hanken School of Economics in Helsinki, I had the opportunity to enrich both my academic and personal experience. From the moment I arrived at Hanken, I was warmly welcomed by the whole team. This hospitality made my integration seamless and allowed me to immerse myself quickly into this new working environment.
Month: May 2024
Branding with a conscience – Reflections following the 17th Global Brand Conference
How can brands increasingly meet the high standards and expectations of environmentally and socially conscious consumers and customers? How can companies be more responsible and develop moral frameworks to guide their operations?